69、 Show Preparation

How many times have you heard a presenter and hear the weather forecast, is not found in relation to the weather?
How many times have you been a presenter say something and fluff his lines and the sudden realization that, is promoted as happened yesterday?
It is true that sometimes one mistake a lot of mistakes and embarrassing moments, which we hear on the radio is one thing and the lack of preparation. It is very common to hear the speakers, especially the radio stations in the community to do very little pcheap nfl jerseys reparation for their show. We all saw it. They are the stations that have fired into the building five minutes before the deadline in the air, frantically scramble for the latest weather forecasts and screamed the presenter just received , the new and load the first piece. The presenter is the same as you is have to do all necessary preparations as the air, and that is simply unacceptable. Not only is it unacceptable that indicates that the presenter is little respect for the listeners and the radio station.
You may say that it unfair to single out community radio presenters but it is clear to me that you are most likely to come across this sort of presenter in this new generation of stations. There are a number of good reasons for this, inexperience, voluntary or unpaid status and unfortunately, these stations are sometimes run by people who are well intentioned but do not fully understand the finer points of what it means to run a radio station and more importantly have little knowledge or understanding of how to build an strong and loyal audience.
There are some exceptions that I can readily site that prove that community radio stations can achieve a great, professional sound and serve their community well and make money. Sadly, there are many that do not achieve any of these three. It is nfl apparel those stations that should take note that it is impossible to succeed financially or editorially without disciplined management and a disciplined presentation team. Managing a radio station is something that I will deal with in a separate article.
The question I put to you as a presenter is what can you do to improve your performance on air? The single most important thing you can do as a presenter is to prepare your show properly. It is my firm view that, from listening to community radio stations across the country, a disciplined approach to preparation would improve the quality of output no end.
So how do you prepare for a show?
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If you think this will be directly run over and comfort, nothing could be further from the truth. Her ex-boyfriend is more inclined to hang with you and do not talk vow to you. But even then, your emotional state does not allow the fact that he wants only his face. Are you afraid that if you do not constantly remind you to be always there, go someone else. This is difficult. They call at all hours of day and night. Send e-mail and SMS messages by the hundreds. By doing these things, rather than love and miss you, are you sure that you have done the right thing to be abandoned.
Secondly, on every show there is the day to day on air business that needs to be attended to. You need to be fully aware of and understand promotions that your station is running, new community information added for broadcast, what is happening on other shows that day, what changes to the schedule, if any and who is replacing that presenter. It is always good to check with your boss too. Is there stuff he wants you to do on air today that he has not mentioned to you? It is also wise to check that if there any faults with equipment in the studio that could affect your show and so on. All of these things can have an affect on your show and you need to be aware of them in advnfl apparel ance of you going on air. Being in this position before you go on air means you have to prepare.
Before you say it I will say it for you. 'I do the breakfast show how do I know what the listener will talk about so how can I be relevant?' The answer is simple but the execution of the answer is more difficult. The answer is that a great breakfast show should be setting the agenda for the day instead of following an agenda...but that is another story.
Another aspect of station output that seems to fall under the control of the presenter is music. It seems to be the case that presenters have entire control of the music hey play on their shows and without beating about the bush it has disastrous consequences for the station as a whole. I agree that those who present specialist music shows are perfectly justified in doing so as; after all they are the specialist in that form of music, aren't they...?
On average, music on community stations takes up 80 to 90% of the entire output of the station and some stations go as far as to allow a random computer selection to become the stations music format. If this is the case on your community station and this situation is based on a conscious decision made by the management of the station then I do not have any problem in saying that this is probably the silliest, entirely stupid music formatting decision I have ever heard or likely to hear in future. Furthermore, if you give editorial control of the music you play to different presenters your music output will be poor at best and will prove to be a major factor in losing any audience you might hope to build. I have spent some years listening to the music output of community radio stations and with few exceptions it is obvious that there is little or no music management apparent. Unsurprisingly, stations that do have a good music policy seem to be the ones that perform better generally.
What has all of this got to do with you as a presenter? Everything is the answer. Your music taste is exactly that and for you to force your tastes on your listener is simply something that will not work for the station. Music taste is entirely subjective and your listeners have a very strong opinion on what they like and dislike. If you play something they don't like and continue to do so they will simply go elsewhere. So getting the music policy right is a fine art and requires the proper scheduling of music across daytime radio that is consistent and within clearly defined music scheduling rules.
So, if you are a presenter playing your own music then you must be certain that you are doing the right thing for the station. My view is simple; you should not be seeking total control of your music output. Instead you should be seeking to play your personal choice as part of (and fits with) the overall music policy decided by the management of the station.
If they have no music policy and allow a free for all music policy across the station you will, I repeat you will lose listeners. The sad thing is that it is so common it beggars belief.
Daytime presenters on stations with no specific clear music policy must play safe. Especially on community radio where your audience is demographically very diverse. Choose familiar well known songs, big hits and consciously work on blending these songs together. You can do so by providing connections by era, mood, tempo and genre. This is a skill and requires a good knowledge of music. You can also use time of day as a trigger for type of music and you can only do this by having a good understanding of who, what and where your listener is and what they are doing at a particular time of day. I would suggest each song you play and ask yourself if the song you choose will be enjoyed by the maximum number of listeners after all that's why you are playing them... right? If you are playing all the songs on your show for your own pleasure then get out of radio because you will not succeed long term.
So far then, we have covered how you can be relevant on air by just being aware what is going on around you that day. You know what the main stories are and you have a fair idea of what your listener is talking about today because you have done the preparation. You have also arrived in time to get all the stuff you do every day updated too. You know what promotions are happening on the station, you know what the road show is promoting and why. You know that the presenter coming on after you is standing in for the regular presenter and you know that there is a CD player down and you will have to make some adjustments to how you play that three song segue because the engineers can't fix it until later. You have planned your music and you have fully considered the implication of what you might play. You understand too that you are not playing the music for your own pleasure... you are playing it for the listener to enjoy.
So to conclude, preparation of your radio show is as much, if not more a part of being a radio presenter as is being on the air. You cannot succeed without proper preparation and you will be surprised how good you will become if you prepare pPittsburgh Steelers jersey roperly. The ultimate test is for a person you don't know (forget the ones you do know they will say your great regardless of what they think) coming up to you at a road show saying they liked your show today.